● Austin-based Tecovas, founded in 2015, is excited to open the company’s new Southlake, Texas store, on Friday, September 22, 2023.

● This is Tecovas’ 31st store location across the country.

● Tecovas is bringing their direct-to-consumer shopping experience to life with a larger physical space that’s a true extension of the brand – and has reimagined the boot-buying experience entirely, which traditionally is intimidating, cluttered, and unrefined.

● The new Southlake Town Square location is beautifully designed, comfortable, and streamlined – and allows customers to see, touch, and try on products. The store will carry inventory in all of Tecovas’ categories: boots, bags, apparel, and accessories.