Our founder, James Avery, first started crafting jewelry in Kerrville, Texas in 1954, with a simple mission: to create art he found meaningful,

in hopes that others would find it meaningful, too. Today, James Avery Artisan Jewelry is still a family-owned company, and still proudly located in the heart of the Texas Hill Country and Gulf Coast. Our jewelry is designed and crafted by our own skilled artisans, using the finest materials sourced worldwide. However, we know the greatest value of each piece is the meaning the wearer bestows on it. What begins as a piece of jewelry grows into something more profound: celebrations of life’s milestones, family bonds, reminders of resilience or a connection to one’s faith. Since day one, our desire has always been to serve our Guests with graciousness and design jewelry that has both lasting value as well as lasting meaning. Because we believe meaning is what makes jewelry – and life – even more beautiful. Learn more at JamesAvery.com/ourstory.