We believe in making effective products from fresh organic* fruit and vegetables, the finest essential oils and safe synthetics.

We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.

We invent our own products and fragrances. We make them fresh* by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made.

We believe in happy people making happy soap, putting our faces on our products and making our mums proud.

We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and the right to make mistakes, lose everything and start again.

We believe our products are good value, that we should make a profit and that the customer is always right.

We believe that all people should enjoy freedom of movement across the world.

*We also believe words like “fresh” and “organic” have an honest meaning beyond marketing.

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